(CONTINUED)

 

    In recent years lacrosse has seen expansion at the collegiate, professional and international levels, but the epicenter of the growth has come at the youth and high school levels. More than 90 percent of the current players are in high school or younger and new
programs are being developed all over the country.
    Lacrosse also has a greater spotlight in the public eye. Collegiate lacrosse has a significant presence on CSTV and the ESPN networks with more than 60 games being televisednationally and numerous others showing on local and regional broadcasts. Major League Lacrosse also has a weekly game of the week package on ESPN2.
    The sport also receives additional exposure through several print and Internet-based publications, including Lacrosse magazine, a monthly periodical that is mailed to each of the 250,000-plus US Lacrosse members; Lacrosse Magazine Online (www.laxmagazine.com), a news-based Web site; and the US Lacrosse Web site (www.uslacrosse.org), which provides extensive background information about the sport and the various US Lacrosse initiatives to help develop the sport. In 2007, the two US Lacrosse Web sites averaged more than 120,000 unique visitors each month.